Account-Based Marketing Manager

US, Remote Revenue Organization - Marketing Full Time
ROLE MISSION

The Account-Based Marketing Manager partners with Marketing and Sales to identify top accounts in mid-market and enterprise segments, and drive engagement, pipeline, and revenue. They are strategic, creative, and operationally minded, and enjoy working with a team to hit growth goals through multi-channel campaigns and coordinated sales outreach to prospects and customers.
OUTCOMES
  • Co-create and Execute ABM Strategy:
  • Collaborate with marketing and sales leaders to build ABM strategy and identify top accounts
  • Integrate ABM with overall go-to-market efforts and other demand gen channels
  • Research market trends and deeply understand 15Five’s ICP and buyer personas
  • Develop themes that resonate with ideal clients, and plan related campaign calendars
  • Leverage a marketing mix of digital, email, direct mail, events, and white glove experiences

  • Source and Influence Pipeline and Revenue:
  • Drive account engagement, new meetings, pipeline, deal velocity, new logo revenue and customer expansion 
  • Coordinate outreach with Sales Development and Sales
  • Creatively concept and test new campaign ideas and tactics
  • Collaborate with the events team on field marketing and target account experiences at trade shows and events
  • Work with Content and Product Marketing teams to develop and personalize messaging, positioning, and content that engages our audience

  • Operationalize and Optimize Programs:
  • Manage software and processes that support your campaigns
  • Utilize ABM technology and tools leveraging account intent data (i.e. Demandbase) to strategize, prioritize, and convert
  • Project manage cross-team ABM “plays” that include digital, email, direct mail, sales outreach, etc
  • Report on tactics and overall program results and lessons learned
  • Ensure ROI on ABM investments
  • COMPETENCIES
  • Account-Based Marketing strategy, tactics and campaigns
  • Project management and multitasking
  • Creative thinking and ideation
  • Strong written and verbal communication
  • Marketing channel management, including digital advertising, email, and direct mail
  • Working knowledge of CRM, marketing automation, and ABM software
  • Reporting and presentation skills
  • Ability to lead projects cross-functionally
  • DESIRED EXPERIENCE
  • 5+ years of related B2B SaaS experience in Account-Based Marketing
  • Proven track record of delivering pipeline and revenue from owned campaigns and tactics
  • Experience managing a budget and stakeholder relationships
  • Demonstrated capacity to lead multiple impactful projects simultaneously
  • Experience analyzing and reporting on data and program results and lessons learned
  • TOOLS/PROCESSES
  • Hubspot
  • Salesforce
  • Demandbase
  • Postal
  • Asana
  • Pathfactory
  • SAMPLE WEEK IN THE LIFE
  • Monday: Kick off the week with an all-company meeting to align goals, strategy, and mindset
  • Tuesday: Plan ahead and build a calendar of campaigns
  • Wednesday: Huddle with sales and marketing teams to collaborate on projects
  • Thursday: Execute digital ad and direct mail campaigns, and measure results based on quantitative and qualitative data
  • Friday: Debrief wins, losses, and lessons of the week with your team

  • About 15Five

    Founded in 2011, 15Five equips HR leaders to play a strategic role in their company’s growth. HR leaders use 15Five to combine engagement, performance, and OKRs on one platform so they can make insightful decisions and take strategic action. Unlike other ‘command and control’ performance systems, 15Five uses the latest in people science to turn managers and employees into self-driven owners of performance and engagement. To further the impact of talent on company growth, 15Five also provides education, coaching, and community for HR leaders, managers, and employees. HR leaders at over 2,800 companies, including Credit Karma, Spotify, and Pendo, rely on 15Five’s software and services to make their talent a growth driver.

    At 15Five we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer: full Medical, Dental, and Vision, employer paid Term, Short Term and Long Term Disability, paid Sick Time Off, Military Leave, Jury Duty Leave, Unlimited Vacation, flexible work arrangements, up to 16 weeks Paid Parental Leave for birth and non-birth parents, Bereavement Leave, therapy and relationship counseling, weekly Best-Self Time, monthly stipend for wellness, monthly reimbursement for phone and/or internet, Sabbatical Program accessed at 5 or 7 Years and Retirement Account Program with 4% match at 6 months employment. We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities.

    For more information see:
    Our Mission, Vision & Values - https://www.15five.com/about/
    Our People and Culture - https://www.15five.com/about/careers/
    Diversity, Equity & Inclusion - https://www.15five.com/dei/
    Our Personal & Professional Development Resources - https://www.15five.com/resources/content-library/

    Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

    SCHEDULE / WORK LOCATION 
    This is a full-time, salaried exempt position. The typical work week will be Monday through Friday, between the hours of 8:00 am and 6:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.

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