Role Overview

The Regional Digital Director will be responsible for all digital sales, renewals, and growth in their designated territory. This role will utilize a consultative and value-based solution-selling approach to provide Encoura solutions to best serve our client’s needs. This role will partner with Regional Data Directors in the territory to identify and prioritize all the college and university sales prospects. 

Develop strategic sales plan 

Create custom solutions using Encoura’s platform for clients with an understanding of the enrollment funnel and application deadlines 

Present solutions and engage with decision makers 

Prospecting and using marketing driven leads 

Partner with media and campaign managers to execute campaign 

Reporting and overseeing campaign to ensure results and lead to renewals 

Strong knowledge of Salesforceor other CRM tools as well as Monday.com and Google suite 

Strong understanding of digital advertising strategies,tactics, and practices 

Presentation skills and deep experience using Microsoft Suite of products 

In-person to large groups and via web-based environments 

Strong digital marketing and sales background focused on working with clients to craft custom solutions to meet their goals 

Experience in selling into the Higher Education market to enrollment, admissions or alumni teams is a plus 

Ability to travel about 25% of the time to client meetings, company meetings, and industry tradeshows 

Conduct client new & existing business meetings 

Manage time to respond the client communications 

Create new business proposals 

Collaborate with media and campaign managers 

Interface with digital operations team via. Monday.com 

Update salesforce 

Travel to conferences and/or campus visits 

Within 1 month, you’ll: Complete Reginal Director Onboarding, meet your team and shadow your peers, familiarize yourself with the technology and platforms we use 

Within 3 months, you’ll: Have begun prospecting within your assigned territory, be comfortable with client discovery meetings, and proficiently write and deliver media plans and proposals

Within 6 months, you'll: Comfortably handle most of your new business and renewal meetings independently, and be tracking your sales goals

Within 1 year, you'll: Be a confident contributor to the team, be an advocate and trusted partner to your clients, and begin presenting at conferences

About   

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.   

   

With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers myOptions® Encourage™—the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.   

  

Encoura is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.   

   

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.   

   

To review our privacy policy, please click this link: https://encoura.org/privacy-policy/