Creative Strategist and Designer

Remote (Canada) - Marketing & Engagement Full-time
Location: At Opencare, we are a remote first organization. Our home city is Toronto; however, we are open to applicants across Canada and the US.

Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.

Experience means something different to each of us and your unique combination of skills, passions and experiences makes you a valuable asset to our team. If the role below is of interest to you, please consider applying!

Opencare’s Mission:
To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care.
Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists shouldn't have to worry about managing their practice, which frees them up to prioritize world class patient care experiences. After all, we live our most important life moments, from laughing and smiling to eating and talking, through our mouths.  

Yet for such an important part of our body, the thought of visiting the dentist instills fear and confusion in most people. We want to change that.    Through the Opencare marketplace, we are enabling dentists to connect with new patients, streamline their day-to-day operations, and manage their billing seamlessly. All of this frees up time and energy that can be dedicated to helping patients understand and improve their oral wellness.  We believe that people reach their full potential at work when they are happy and healthy outside of work. You can learn more about our culture and what we do at Opencare here.

Our Marketing team Vision: 
In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the “why” behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health.

 How will you help us get there:
 As a Creative Strategist & Designer at Opencare, you’ll be working closely with the Director of Marketing to create content for our social and email marketing initiatives as well as help improve the first touch experience of customers. 
Your primary role will be to:
  • Plug into the existing marketing workstreams and own the production of creative assets (static, video, motion graphics, animations etc.)
  • Design and execute A/B tests for landing pages across each paid channel
  • Track and measure performance metrics and prepare summary reports for the marketing team as well as senior leadership
  • Analyzing high-level campaign performance and recommend creative strategies or performance testing
  • Support the product and sales team with ad-hoc creative requests

  • You will also collaborate with other cross functional team members and departments to broaden your understanding of our business model and act as the expert in your assigned area of accountability. 
  • Skills and attributes we are looking for in a successful candidate:
  • Working knowledge of digital marketing channels and strategies
  • 3-5 years of graphic, web, video, and motion design experience 
  • Expertise in Adobe CC (Illustrator, Photoshop, InDesign, After Effects, and Premium Pro)
  • Experience using Figma, Sketch, InVision, AdobeXD or similar products.
  • Experience with email campaign design and layout
  • Fluency in understanding and interpreting strategy, creative/campaign briefs and developing initial brand and design concepts
  • Ability to manage multiple priorities simultaneously
  • Working knowledge of front-end development and programming languages such as HTML, CSS, and JavaScript.
  • Comfortable with public speaking and presenting results and findings in front of senior leadership
  • Bonus skills and attributes that will help you stand out:
  • Experience with performance marketing creatives for platforms such as Facebook, TikTok etc.
  • Experience with UGC content and influencer marketing
  • UX design experience

  • The above statements describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you require assistance or an accommodation due to disability during the interview process, please inform your Talent Partner.